About Absolute Action

Absolute Action is a privately owned Limited company based near London in South-East England. It was established in 1983 and has since that time specialised almost exclusively in the development of fibre optic technology and systems for the purposes of illumination and display. As such, it is the longest-established and most experienced company in the market today.


During the past 30 years, the Company has independently sourced, tested, and deployed a wide range of different fibre types, lamps, optical components and control equipment in the development and execution of their work. The type and combination into a final system of any of these foregoing elements is at all times determined by the required end result for each project in aesthetic and practical terms, as well as with regard to performance and durability.

Absolute Action offers a full consultancy service and undertakes responsibility for projects from concept to completion. Underpinning the company's wealth of experience is a fundamental commitment to progressive development of what is best and viable in the fibre optic lighting industry. The Company invests continually in an intensive R & D programme, drawing on the specialist skills both of in-house engineers and technicians as well as independent consultants in specific fields of expertise.

At Absolute Action, we are extremely proud of our high standing within the industry. The Company is dedicated at all times to providing the very best in quality of supply and service. This has resulted in an impressive record of acclaimed installations and an international reputation for innovation, reliability and durability.

We invite prospective clients to examine our installations around the world, many of which have been honoured with Awards and published as exemplary.

Contractors, designers and specifiers can enjoy total confidence in Absolute Action's competence, as the leading specialists in the field, to undertake the most substantial and demanding contracts with proper professional care and efficiency anywhere in the world.

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Company History

Absolute Action Limited is a UK based company which was incorporated in 1983 to develop new display and lighting techniques of all advanced types, including lasers, holography, animated neon effects, early light emitting and liquid crystal diodes, and fibre optics.

During 1987, the Company identified a new, enhanced performance, discharge lamp that was appropriate for use with fibre optic light guides to generate alternative space lighting. With the aid of a Grant from the British Design Council, the company developed and commenced manufacture and marketing of a unique high-intensity, high-efficacy, long-life illuminator for use with fibre optic light guides to enable expansion of this new technology into the more general architectural lighting market.

The lamp then identified by Absolute Action as being particularly appropriate for such use was a Metal Halide Arc Lamp. This lamp is now the accepted vehicle for such use throughout the industry, worldwide. The Company is ever mindful that advanced technology should not result in 'black art' maintenance. Therefore, all consumables used in the manufacture of its products are of the highest and most reliable quality and readily available in all major world markets.

Initial marketing activity between 1987 and 1990 was directed towards acquainting the market with the capability and potential of such fibre optic lighting systems. It should be borne in mind that this medium was completely new and untested in the market until 'evangelised' by Absolute Action Ltd, who are consequently generally considered to be the true originators in the industry.

Pioneering contracts were undertaken which proved the capability and appropriateness of fibre optic lighting as a genuine new medium in the lighting industry and developed market confidence - not least in the Company's ability to 'invent on the job' and to perform. Each contract, large or small, was in its own way a prototypical exercise for which no precedent existed and for which there was only a single opportunity to achieve the desired result.

The applications have been as varied as the approach has been dynamic. The Company's installations are to be seen countrywide - even worldwide - in an astonishingly diverse range of projects, many of which have been published as exemplary of work in this field.

Export activity since the early 1990s has expanded considerably, with several major installations in Germany, Turkey, New Zealand, the UAE, Saudi Arabia, Morocco, Canada and the USA. Absolute Action has thus established a unique reputation as pioneers and expert designers, manufacturers and installers of the very best fibre optic lighting systems available in the world today.

All Absolute Action's work is conducted from office, studio and workshop premises in South East England, where the complete range of the Company's activities are carried out: optical research; engineering and system design; development and production of electronic control systems; sales and marketing; project management; administration; and manufacturing.

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